the people + companies that provide individual creativity, skill, and talent to directly produce a 'creative output,' which are often referred to in the context of a new-knowledge economy.
creative output:
can be in the form of goods, services, and intellectual property that we broadly associate with having artistic, entertainment, or 'cultural value'; can also be the result of a transformation of a creative input.
cultural value:
... :(
[works consulted: hartley, caves, UK DCMS]
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