Monday, November 17, 2008

more classifications

i was looking through some of our older readings, and stopped on a creative industries technical report from the UK, conducted in January 2008 by NESTA, the National Endowment for Science, Technology, and the Arts.

they divided the creative industries into the following segments:

+ Advertising and Marketing
+ Architecture, Visual Arts, and Design
+ Film, TV, Radio, and Photography
+ Music and Performing Arts
[+ Publishing]  --may or may not be applicable to our list
+ Software, Computer Games, and Electronic Publishing


i thought this was interesting because having these 6 segments would be able to encompass what they deemed the "Creative Trident":
1. those engaged in producing primary creative output [writers, craftspeople, composers, etc.]
2. those engaged in interpretive activity [i.e. performers interpreting works of drama, dance, music, etc. physically + digitally in a wide variety of media]
3. those supplying creative services in support of artistc and cultural production [editors, lighting designers, music producers, etc.]


also, if we go with this classication scheme, we might want to consider excluding those businesses which we labeled as just 'venues' for creative output -- i don't think that they would fit very well into any of these categories.  perhaps place them in a separate 'periphery' circle that could expand to more larger-scope and extrapolated 'supporting creativity' but non-creative businesses.






2 comments:

Trevor said...

sounds great to me! i like the idea of including an overarching "periphery" category... coffee shops, venues, etc. that support the CI but aren't really part of them. would be cool to include in the map in such a way that we can toggle them on and off.

tiffany chu said...

yay toggle!